Sunday, September 30, 2007

T20 World Cup a Marketing Gimmick?

Cricket began with test matches way back in the 19th century and the game has improved by leaps and bounds over the years. The game has lot more to offer in the future not just to the players involved but also to the business tycoons all over the world.T20 is one such tournament where the mettle of the player is put under a litmus test.

The WC'07 didn't witness a mammoth crowd as expected by the ICC and the funds which were put into the game didn't yield expected results. T20, started in2003 ,when a match took place between England and Wales Cricket Board. ICC wanted to experiment a different version of the game in the form of a World Cup.Lately, South Africa, has become a hub for all the famed marketing brands and it was chosen as the venue.

13 days of exuberance,excitement with a blend of dissappointments came to end on 24th of Sept'07 and THE CRICKET CRAZY NATION-INDIA emerged victorious.The accolades received by the team is innumerable.There are lot of questions being raised about the essense of the game being lost in the process of retaining the enthusiasm of the crowd and I believe tht cricket is a source of entertaintment for ppl of any generation. So, no matter what the version of the game is, it has been fervently followed. All forms of media, be it electronic or print is been promoting the game like a sweet vemon in the minds of the public.

Indian team has been followed by the media like a watchdog since their arrival from South Africa. The team was made to travel in an open air bus from the Mumbai airport to Wankede stadium.Team India truly rocks to da beats of ChakDe and even the marketing,advertising brands have seen a boom in their field.On the whole, T20 has been a package of all the aspects and certainly paves way for another competition of its kind.

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